Satisfied Customers

Our success is evident in the reactions and satisfaction of our long standing clients.

Testimonials

A few words from some of our customers

The best way to get a sense of how well our Music Scheduling Software performs is to hear the thanks and praise from our family of satisfied clients.


"Programmers need to create the best possible product with maximum efficiency. This has been MusicMaster-Windows greatest benefit! The Rule Tree and Wizard Analysis provide extreme flexibility and precision, which in turn means less editing time on the final product. Plus, the Schedule Editor Layout options are virtually infinite, making it simple to spot problems."

Bob Bellini / Program Director / 96.5 WKLH Milwaukee


"I started using MMWin a few years ago and it didn't take me long to fall in love with it! I love it's clean and simple visual appearance, the fact it's much faster and less prone to crash than any other windows based music scheduling program. The rule tree wizard... creating perfect rotations are easy with this feature. It'll look at your database and suggest what rules you need, don't need and/or what rules could be modified."

Mark Patric / Music Scheduling Consultant / MAGMEDIA


"I am working with MusicMaster more than ten years now. Since about three years I use MusicMaster for Windows. It is the most flexible tool I ever saw for music scheduling. The possibility to synchronize all my research data, chart information or any other source of useful data makes it even more powerful for me. We are scheduling a lot of specialty shows which was always a lot of work in the old times, with MM for windows it is a breeze. All my editors enjoy working in the multi-user environment which makes life so much easier and we adore the stability, no crashes no hastle... I have a great job and MusicMaster is my favorite tool to help me."

Matthias Ihiring / Music Director / Radio 7, Ulm Germany


"Scheduling music for Hot AC radio is all about balance. That's why I like to use the "instant analysis" feature in MusicMaster. I have it set to look for "fringe" sound codes. I can easily look at any hour and see exactly how many and what percentage of songs in that hour are from those fringe categories. It's a simple way to make sure that I am keeping the station on track sound-wise."

Jill Roen / Music Director/Asst. Program Director / KSTP-FM, Minneapolis


"I refrain from calling MusicMaster a "music scheduling" system; it's really a user-friendly, customizable, music strategy management and delivery system. If you're a user, be sure to maximize the customization aspect of the manual editor. If you're a new convert, consider the need for new song attributes that represent key aspects of your music strategy. Our clients with MusicMaster have seen this software become a solid tool that helps maintain focus throughout the entire strategic process; from market study to music study, to data analysis and sorting, and then music system implementation and log analysis. This final and regular review step helps ensure what comes out of the speakers is consistent with the strategic vision created at the first stage of the process. Here is where a focused collection of song attributes and smart use of the manual editor can present a visual representation of the "ideal" music sweep, instead of a dizzying collection of text and codes. This, in turn, helps you spot and resolve potential problems... before your consultant sees them."

Ralph Cipolla / Jacobs Media


"In the past twenty years I have been music director for a major market radio station, worked for a company that generated hundreds of music logs daily, consulted program and music directors on music scheduling and other software... and I have overseen music scheduling at the corporate level for some mighty impressive corporations. I can operate every "music scheduler" on the market today. And, a lot that are no longer on the market. Today I am designing low-cost plug-and-play music formats for HD FM stations that are not only unique but fully customizable. And there is only one "music scheduler" I would consider using. MMWin. Why? Because IT is fully customizable. I put the term "music scheduler" in quotations because I don't see the software as just a scheduler. More than that, it's my partner. It's how I solve every music problem that surfaces with these off-the-wall formats. I can tell the software what I need to do and, in turn, it shows me the absolute best way to make it happen. I was thoroughly happy with the DOS version of MusicMaster because I could see the side-by-side comparison with the other programs. Hands down, MusicMaster's DOS program won the day EVERY day. Today, there is no way to compare MMWin with any other software. When I sit down at the computer every day, I put on the only tool-belt I will need: MMWin. The way these guys have priced the software is truly fabulous. But the net result is really simple. If your music director has a comfort zone that consists of generating tomorrow's log and nothing else, MMWin will do that. If your music director is a bells and whistles kinda guy who decides to explore what MMWin can really do, his only limitation will be his imagination."

Jon Badeaux / www.EZAMFM.com


"To compare it to video games... Selector is an Atari, MusicMaster is the XBox 360. MusicMaster is modern, easy to use, and it looks great. I have no idea why you would continue to use the antique software known as Selector."

Steve Harness / Program Director / KRLT-FM


"The Magic Of BOSS RADIO Would Not Be Possible Without MusicMaster. The Versatility Makes The Magic Happen."

Emil J Kovach Jr / Format Designer


"One of my favorite features in MusicMaster for Windows is the Artist Separation Wizard. eD-FM has a huge variety of artists, some with only a couple of songs, some with lots of titles. It would be very difficult to set an artist separation that would allow a Genesis song every 4 hours but keep both Whitesnake songs from playing in the same day. Enter the Separation Wizard! Just run it and it checks your library, clocks and rules and automatically sets the optimum separaration for each individual artist - 6:25 for Genesis, 15:05 for Whitesnake. You could also use this on a current-based station weekly - when Garth has a power it would recommend a 55 minute separation, as opposed to the 2:30 separation when all he has is 90s library material."

Eddie Haskell / Regional Format General - Country / Citadel Broadcasting / FM Operations Manager KRST / KDRF / KOBFM / KMGA


"Before being exposed to MusicMaster, I scheduled music with blinders on. Now, don't get me wrong, I could tap out a day of music on the other system pretty quick. I thought it was right on. I was wrong. What we get with MusicMaster is phenomenal flexibility with our tempo/type selection and a history breakdown second to none.  I am a firm believer that it's what you DO play that hurts you, not what you don't play.  With MusicMaster, after setting up our parameters, we know that we're not going to over saturate a day part with something that's not in power.  Another feature we are big on is the gold platoon.  This feature has allowed us to efficiently schedule our golds for optimum exposure, then rest what needs it, with ease and accuracy.

I could talk all day about what has made me a MusicMaster guy after pledging allegiance to Selector, but you wouldn't listen until you heard what your station COULD sound like.  Trust me, old school music scheduling is inefficient and, well dumb."

JJ Holiday / PD / 104-7 KCLD / St. Cloud, MN


"your support team made the conversion over to MusicMaster seamless and extremely easy. It’s great to have a music scheduling program where the rules actually work! Not only is the program easy to use, it’s packed with useful features."

Gary Williams, Assistant Director Of Programming/Music Director, WFLC-FM, Cox Radio Miami


"MusicMaster for Windows has made our jobs easier and more efficient at CHUM Kawarthas. Our three Music Directors who work with MMWIN on a daily basis all had an easy transition from the DOS version. And once they got used to the new interface, they were amazed with how much more MMWIN could do! In small-market situations, we're always looking for something to add time to our days. MusicMaster for Windows did that for us and provided an easy-to-use, easy-to-customize, easy-on-the-eyes tool for dealing with the most important component of our product-the music."

Rick Ringer, Operations Manager, CHUM Radio CKPT/CKQM-FM/CKLY-FM


"I Love Music Master!  I love it so much, I keep scheduling and un-scheduling
all day long because I'm so thrilled at how well it handles our tight as
shit rotations.  And you know what; it keeps getting better and better
every time I fiddle around with it.  I think you'll have to rename it Music
Reynolds!"
 
John Reynolds / Program Director / WNKS-FM / Charlotte, NC


"I didn't think it was possible, but now Jack’s music is even better than ever! MusicMaster for Windows is the undisputed champion! I've used MusicMaster since 1991 and it just keeps getting better and better!"

Craig Powers / Operations Manager / Cameron Broadcasting


"I've worked with them all. Selector®, Autojock®, etc. None can compare with MusicMaster. From building clocks to scheduling to support, I can always count on MusicMaster."

John Paul / Program Director / KUPL-FM, Portland


"MusicMaster for Windows is next level! It allows you to work smarter, not harder, on constructing your music logs."

J.D. Gonzalez / Vice President of Programming / Univision Radio


"MusicMaster has slid into place at Emmis LA so easily....it's totally user friendly, has a great support crew, it's light years beyond our old music scheduling software, and it's considerably less expensive too...total homerun!"

Jimmy Steal / Vice President of Programming / Emmis Communications


"If you want a superior station, you have to have superior talent, music and tools. MusicMaster is the superior music scheduler. The transition was fast and easy. If you're running tight rotations, you can't beat the schedule screen"

John Dimick / V.P. of Programming and Operations / Lincoln Financial Media


"We've been very impressed, not just by MusicMaster itself, but by the amazingly attentive support we've received from the staff at A-Ware. It's a first rate experience all around."

George Preston / WNYC New York


"After having successfully implemented MusicMaster for Windows on the radio front, there was no question that it could be used for the complicated task of scheduling videos. One thing that MusicMaster has been able to provide to CMT and many other MTV networks is the opportunity to customize the software to look at the texture, environment and type of video. One of the other large tasks, which the A-Ware team worked so hard on, was to integrate MusicMaster with existing MTV programs that are responsible for importing commercials, promos and various long form programming. After digging into the program further, we've been able to utilize it as a research tool as well. MusicMaster even allows me to watch a video on my desktop, right from the scheduling screen. The program is spreading through the MTV Networks like wildfire, and is being used for formats from Caribbean to Country."

Evan Kroft / Director of Music Programming and Talent Relations / CMT - Country Music Television, Nashville


"I've used more than one scheduling system, and without question MusicMaster for Windows is the only system anyone should be looking at. MusicMaster for Windows will make you sound great! I'd be remiss if I didn't give the MusicMaster service team a plug as well. A couple of highlights: it's easy to learn, the migrating clocks are brilliant, and you'd be sick to your stomach if you saw all the rules we have in the Rule Tree™."

Lochlin Cross / CJKR-FM Program Director / Corus Entertainment Inc. / Winnipeg, MB


"In DOS schedulers, we were forced to deal with 28 to 32 unscheduled positions each day, and we had a need to spend as much as an hour massaging the log… all this after 6 years of tweaking the rules and categories and coding. With MMWin, we get 2 unscheduled songs a day, in specialty shows, and have a near air-quality log with no editing!"

David Gleason / Executive Vice President / Univision Radio, Los Angeles


"It's been almost 2 years since we made the switch...  and now it's hard to
imagine how we ever got by without it.  MusicMaster's flexibility and
versatility are without comparison!"

Chris Huff / Assistant PD/MD / KSCS


"MusicMaster offers virtually limitless "sculpting & shaping" of the sound of our station. We service a diverse demographic, and MusicMaster's flexibility and functionality makes it possible to implement very specific pacing and programming of our music library, with seamless integration to our traffic and on-air systems. The ability to cut and paste information into MusicMaster from elsewhere within the Windows environment has made it possible for us to build a very large database in a relatively short amount of time. Live support has been second to none, and the software has been all we had hoped for and more - in fact the more I delve into the program the more excited I am about the possibilities for the sound of our station!"

Bob Johnstone / Music Director/Morning Show Host / CKRW-FM


"MusicMaster is easy to learn, easy to manage, and the support staff is incredible. The cost savings over competing services is compelling, but the performance is what makes this a winner for us!"

Tracy Johnson / VP/COO / M2O Media Diego


"MusicMaster for Windows has really made my life easier. I find most of the features more user-friendly compared to the DOS version. It's also great that more than one person can work on the program at the same time. While one of us is reconciling, the other can schedule or run reports. [The staff] was extremely helpful in the transition from DOS to Windows. The service contract was well worth it. Any questions I had were answered promptly. There were even a few features that the MusicMaster Windows team customized just for CMT."

Dayna Bourgoin / CMT Canada


"Since upgrading to the Windows version of MusicMaster I‘ve been surprisingly pleased by the ease and amount of control of the music I now have. I have found significant improvements in the system which literally allows me to schedule anything and any way the boss asks for. I’m having a hard time trying to find anything it can’t do, other than make the tea. The support is fast and efficient and I can always get a solution to any question I might have. I could really go into detail about the improvements and flexibility of the program, but like most programmers you probably wouldn’t have enough time."

Toby DaBrit / Music Director / OZ FM (CHOZ)


"MusicMaster for Windows has made my job so easy. This is by far the most powerful music scheduling software around, and the set up and tech support was GREAT! Thank you MusicMaster for helping KEDG-FM, Alexandria's most listened to radio station."

Jay "Superstar" Stevens / Program Director / KEDG-FM


"Not only is the program easier to use, it’s loaded with new features... [The staff] worked with us along the way to ensure we had a smooth transition to the new platform and has gone beyond the call to help us out. Support calls are not complete until we’re completely satisfied. We wish Microsoft could operate that way! I would recommend the software to any station, large or small."

Alan Auld / Systems Administrator / Dougallmedia


"We just finished a highly successful launch of a new Jim Pattison Broadcast Group station and couldn't have done it without MMWin. Perfect instruction was given on how to get the most from the product. If a computer illeterate man such as myself can get it...anyone can!!! Questions are always answered right away, and anytime a minor glitch appears (usually at operator fault!) a solution is just a phone call away. We couldn't be happier and can't wait to flip our sister station from DOS to MMWin"

Peter Michaels / CFDV-FM Music Director / Pattison Broadcast Group


"The most versatile music scheduling system on the market; completely customizable. MusicMaster for Windows will absolutely get the most out of any library. You'll hear songs on your station you didn't even know existed!"

Tom Gjerdrum / Operations Manager / Backyard Broadcasting / Sioux Falls, SD


"Midwest Communications has enjoyed a successful relationship with MusicMaster for nearly two decades and Joe Knapp's group continues to consistently improve the product. The new Windows version of MusicMaster is a major improvement in efficiency, compatibility and reliability. Our program directors have given the new Windows MusicMaster rave reviews."

Jeff McCarthy / Midwest Communications Radio Group



"Absolutely, the best scheduling system I have ever used. The pricing structure makes MusicMaster for Windows a slam-dunk!"

Joel Folger / CEO Folger Entertainment Company


Switching to MusicMaster for Windows went "so much better than I ever could have expected"

Julie Stevens / Program Director / KRTY-FM


"MusicMaster is very 'dope!'
MusicMaster is a very incredible program that's been very easy for me to use to program music for Power 106 and Movin' 93.9 (along with the two HD channels).
There are many features I love to use. On Power 106, we have three different versions of each song that play on the air.  The history link feature helps a lot so I can see how the song rotates as one song. Also love how, when looking at the daily history graph, how the quarter hours show when looking at each hour a record rotates. Also, ask Mark about the "E-man" rule!
Thanks MusicMaster! Very cool program!!!"

E-man / Asst. PD/Music Director / Power 106 Los Angeles
"Interim Music Person" / Movin 93.9


"MusicMaster is the next generation of music software - it is powerful yet easy to use. It is very intuitive; it is multi-tasking; and best of all it produces great logs with less editing time. I especially like the optimum goal rules that automatically work your library for proper balance as well as the wizard that analyzes not only rules but also schedules and suggests improvements. The "instant analysis" feature lets you see at a glance what percentage comprises each hour of any attribute you define (e.g. sound codes, tempo codes, etc.). MusicMaster gets the job done - and having the right music product is essential to ratings success."

Mark St. John / Senior Vice President / Zapoleon Media Strategies


"MusicMaster for Windows has made our jobs easier and more efficient at CHUM Kawarthas. Our three Music Directors who work with MMWIN on a daily basis all had an easy transition from the DOS version. And once they got used to the new interface, they were amazed with how much more MMWIN could do! In small-market situations, we're always looking for something to add time to our days. MusicMaster for Windows did that for us and provided an easy-to-use, easy-to-customize, easy-on-the-eyes tool for dealing with the most important component of our product-the music.""

Rick Ringer / Operations Manager / CKPT/CKQM-FM/CKLY-FM / CHUM Radio


"We were having trouble getting the sound we wanted with our old scheduling software. We looked at several different products, and when we saw how well MusicMaster worked we were sold instantly. We made the switch about 3 months ago and it has performed flawlessly, editing is faster, we're getting better rotations and it's way more fun to use. I was impressed with the fact that the database is a standardized architecture, rather than a proprietary system making it much easier to deploy on our network. I love the fact that the history grid shows you not only what hour a song or element played, but which quarter hour it played in. The ability to cut and paste data back and forth between a spreadsheet and MusicMaster saves a huge amount of time as well There are a vast number of other features and tools that have really worked well for us including the Rule Tree, Optimum Goal Scheduling, and the ability to play the current element's audio with one keystroke. On top of all that is the brilliant customer support, my MusicMaster guys have been incredibly helpful, even with the smallest issue, it's a very refreshing change from what we had before. It's clear to me that MusicMaster is the nest generation of music scheduling software, I honestly don't know why we waited this long to switch."

Mark Pooley / Music Director / 92.5 JACK-FM (CJAQ-FM) / Toronto, Ontraio


"I'm very impressed with how user-friendly MusicMaster is; things like how fast and efficient it is to adjust rules and scheduling and print fields. Plus, I greatly appreciate Tech support that teaches without talking down to me."

Kevin Vargas / Program Director / 93 Rock - WHDR-FM / Hollywood, FL


"Believe it or not, Musicmaster has been a godsend for News-Talk Radio, too!

Arguably, a well produced News-Talk station has more moving parts than the average music station -- too often with far less control over those critical elements.

When I got here, WLS was rotating promos and liners simply by dubbing them into rotating cuts on the hard drive. That meant any "rotations" were reduced to glorified roulette with less than effective results. With MusicMaster, we are now able to manage our messages and program elements -- ensuring proper dayparting, separation and distribution.

Our audience recycling is up dramatically thanks to MusicMaster! Who knows...maybe we'll even start scheduling bumper music! Hey, why not?"

Kipper McGee / Program Director / WLS 890 AM / Chicago, IL


"Dozens of orchestras, hundreds of composers, thousands of pieces in multiple playlists . . . this is part of the glory of classical music radio, but it does make for lots of detail!

I breathe easier knowing that MusicMaster lets us sort, search and manage all this data so flexibly. And if you need them, the customer service folks are cheerful, prompt, and know the program inside and out."

Rex Levang / Classical Music Director / American Public Media


"Wow, Music Master has changed my life! I have finally found music scheduling software that works for me. I personally love the "Highlight" feature. Multiple artists is a huge issue for me, and having the ability to assign different colors for "problem" artists is a HUGE help in scanning the day. I also love how easy holiday/specialty programming is with the format scheduler. Having the ability to easily go in to each specific day, and alter individual hours is a tremendous help. The fact that virtually everything is customizable makes Music Master work for me, especially in Library Maintenance, Queries, and Schedule Editor. I can't forget to mention the support. That's the element that I wouldn't trade for the world. My personal support contact, Marianne, is always available to help when I'm in a bind."

Michael Chase / Assistant Program Director / Music Director / Star 94 - WSTR / Atlanta, GA


"A feature in MusicMaster that I have found very helpful is the option to layer rules through multiple rule sets. I love having the ability to set an “ideal” rule(s) in the breakable rule sets and yet allowing MusicMaster to relax the rule to a preset limit when all songs fail to meet the "breakable" criteria."

Joe Buchanan / New Life Media / Network Music Director


"At 100.3 Jack FM we play what we want. And we play it on MusicMaster. The flexible rule-setting and powerful analysis set this program apart. It’s easy to set up and it’s very intuitive."

Kurt Johnson / VP/Programming / CBS Radio


MusicMaster for Windows is the future of Music Scheduling Software, and we’ll be happy to show you why.

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